Carbon Management Services combines strategy, narrative, market development and operational support to turn your low-carbon agriculture opportunities into visible, ACCU-ready (and international where appropriate) projects and leadership positions.
Service 1:
Strategic Positioning & Market Architecture
CMS clarifies where your solution sits in evolving soil, nitrogen and low-carbon markets – from COP31 and Article 6 to ACCUs and export opportunities – and builds the narrative and logic that policymakers, investors and producers can back.
What we do
A. Context & opportunity scan
Map the policy, market and standards landscape for your opportunity
Identify where your solution has the strongest strategic leverage
B. Stakeholder and influence mapping
Identify priority stakeholders across farmers, developers, regulators, industry bodies, investors and NGOs
Analyse interests, influence and relationships to inform a targeted engagement and advocacy plan.
C. Strategic narrative & positioning
Develop a clear national (and where relevant, international) narrative: why your solution matters now, how it works, and where it fits in the system.
Distil core messages tailored for farmers, government, corporates and media – in plain English, not policy jargon.
D. Policyready materials
Prepare policy-ready briefing packs, talking points and slide decks for meetings with departments, agencies and peak bodies.
Align your story with existing policy priorities and upcoming windows
E. Engagement roadmap
Design a practical 6–12 month engagement plan: who to meet, which forums to show up in, and what assets you need to bring.
Connect positioning work with your visibility, project and investment plans so everything pulls in the same direction.
Outcomes you can expect
A crisp, nationally aligned narrative that explains your role in soil, nitrogen or lowcarbon agriculture in one page.
Clarity on which stakeholders matter most and a plan to engage them.
Policy-ready materials that make it easy for government, industry leaders and buyers to support your approach.
A strategic bridge between your technical work, your commercial focus and Australia’s evolving climate and carbon market settings.
Service 2:
Brand & Narrative Visibility
CMS positions you as a trusted voice on soil, nitrogen and low-carbon farming by combining clear storytelling, conferences, media and digital content – so the right people hear from you, repeatedly, in the right places.
What we do
A. Narrative refinement
Turn complex methods, MRV, nitrogen systems and soil function science into plain English stories that land with farmers and decisionmakers.
Define your core narratives (e.g. “why low emissions nitrogen now”, “soil carbon as productivity and resilience”) and proof points.
B. Thought leadership platform
Coauthor articles, opinion pieces and explainer content for your website, LinkedIn and key industry channels.
Ghostwrite content for founders and leaders so their voice is consistent, credible and regular without adding to their workload.
C. Conferences and events
Identify priority conferences, field days and webinars – including the National Carbon Farming Conference & Expo – where your presence matters most.
D. Speaking, workshops and training
Develop keynotes, panels and executive briefings on soil carbon, low emissions nitrogen, ACCUs and land sector policy trends for boards, leadership teams and industry groups.
Design and run practical workshops and farmer-focused training sessions that translate complex carbon and sustainability issues into clear, on-arm actions.
Support abstracts, speaker pitches and slide decks that align with your strategic narrative and project pipeline.
E. Media and PR
Develop media narratives and pitches for regional ag media, trade press and relevant national outlets.
Package case studies and farmer stories so journalists and partners can quickly see the story and impact.
F. Content calendar and execution
Build a practical content calendar that connects visibility with real milestones: pilots, results, policy moments and events.
Coordinate with your internal team so content, outreach and project development reinforce each other rather than compete.
Outcomes you can expect
A consistent, recognisable presence across conferences, media and digital channels on the issues that matter to you.
Leaders who are seen as trusted voices on soil, nitrogen and low-carbon farming – not just product spokespeople.
Clear linkage between visibility, farmer and partner confidence, and your market development and policy goals.
Audiences that are more confident and informed about soil carbon, low emissions nitrogen, ACCUs and land sector policy settings, leading to faster internal alignment and decision-making.
Stronger demand for your projects and programs as workshops and keynotes turn abstract climate goals into practical, on-farm and boardroom actions
Service 3:
Operational, Grants & Investment Support
CMS removes operational friction and builds the investment and funding story around your work – so founders and leaders can focus on innovation, relationships and strategy while still moving towards capital, grants and scalable projects. .
What we do
A. Grants and funding support
Scan and prioritise relevant grants and programs aligned with soil health, low-carbon agriculture, nitrogen efficiency and innovation.
Prepare or coauthor applications, supporting documents and budgets, ensuring alignment with your strategic narrative and project pipeline.
B. Investor narrative and materials
Clarify your investment thesis: what you are building, why it matters now, and how capital unlocks scale (e.g. land acquisition, projects, technology).
Develop investor decks, one-pagers and proposal templates tailored to land sector, impact and ag-focused investors.
C. Project documentation and readiness
Help design and document ACCU-aligned flagship projects, including articulation of baselines, additionality logic and co-benefits in accessible language.
Ensure project documentation is consistent with your policy positioning and communications work.
D. Operational lift for founders
Provide parttime coordination support around bookkeeping inputs, meeting scheduling, follow-ups and reporting linked to grants and investors.
Create simple tracking and reporting rhythms so you can see progress across media, pipelines, projects and funding without getting buried in detail.
Outcomes you can expect
A realistic funding and investment pathway matched to your stage, sector and ambitions.
Investor and grant-ready materials that reflect your technical strength and market position, not just generic templates.
Reduced operational drag on founders and leaders, freeing them to focus on product, relationships and strategic decisions.
Stronger alignment between your on-ground projects, your public story and the capital and support you attract.
Service 4:
Market Development, Pipelines & Project Readiness
CMS turns strong technical ideas into real demand by building early adopter pipelines, running research-led outreach and framing ACCU-aligned pilots that deliver visible on-farm results. This work connects your narrative and positioning directly to customers, projects and hectares in the ground.
What we do
A. Context & opportunity scan
Map priority regions, sectors and producer profiles where your solution is most likely to succeed, based on agronomic conditions, market signals and policy settings.
Identify which segments are best suited for early pilots versus later stage commercial rollout, so effort is focused where traction is most likely.
B. Market and prospect mapping
Build research based prospect lists across farmers, agronomists, developers, wholesalers, corporates and strategic partners aligned to your offer.
Segment prospects by influence, suitability for demonstration projects and capacity to become advocates or distribution partners.
C. Research led outreach and appointment setting
Design outreach scripts and call/email flows grounded in your farmer tested value proposition and plain English narrative, not generic telemarketing language.
Conduct strategic outreach – including cold calling, email and LinkedIn – to generate qualified conversations and a high conversion rate from first contact to meeting.
D. Early adopter and partner pipelines
Build and maintain a live early adopter pipeline of producers, developers and partners interested in trials, pilots or commercial engagement.
Track stages and feedback so you can see where interest is strongest and which opportunities should move towards pilots or commercial deals.
E. ACCU-aligned pilots and project framing
Frame and document pilot concepts that connect yield, risk, cost and carbon opportunity in language that resonates with both farmers and boards.
Support the design of ACCU-aligned project structures and documentation so successful pilots can scale into recognised projects and future crediting opportunities.
F. Extension, materials and follow-through
Develop grower extension packs, field day materials and follow-up sequences that support adoption and learning across your early adopter network.
Feed insights from the field back into your narrative, sales materials and policy positioning so your overall strategy tightens over time.
Outcomes you can expect
A live, prioritised pipeline of early adopter farmers, developers and partners actively interested in working with you, rather than a static contact list.
Regular, qualified meetings booked with decisionmakers and influencers, giving your team a steady rhythm of concrete opportunities to progress.
ACCU-ready pilot concepts and project documentation that demonstrate real on-farm outcomes and de-risk future investment and scale.